Wild Tales Privacy Policy

 Last updated: March 2026 

Questions? Email: hello@wildtalesjournals.com     

 

1. Who We Are 

Wild Tales Journals ("we", "us", "our") is an Australian business that creates personalised photo books from your year of memories. Our service connects to your iPhone camera roll (and in future, other photo sources), uses AI to select and enhance the best 400–500 photos from a chosen time period, and delivers a beautifully printed book to your door. 

Your privacy and trust are important to us, so we've developed this Privacy Policy (Privacy Policy) to explain what personal information we collect, why we collect it, how we protect it, and what rights you have. Please familiarise yourself with this policy.  

2. What Information We Collect 

Your account and order details 

  • Name, email address, and delivery address 

  • Payment details, processed securely by our payment partner (we never store your card number) 

Your photos and metadata 

  • Photos you upload or grant us access to from your iPhone camera roll (and, in future, other sources such as Google Photos) 

  • Metadata embedded in those photos, including the date and time each photo was taken and, where enabled on your device, GPS location coordinates 

We access only photos within the time period you specify. We do not access, browse, or store any other content on your device. 

 

AI-generated data about your photos 

  • Our AI creates signals about each photo, such as whether it contains a face, the estimated composition quality, lighting quality, and similar attributes, to support photo selection 

  • These signals are used only for selection purposes and are deleted along with your photos after your book is dispatched 

  • We do not create facial recognition profiles, biometric identifiers, or identity records from your photos 

How you use our service 

  • Pages visited, features used, device type and browser information 

  • Cookies and similar technologies, see our Cookie Policy for details 

 

3. How We Use Your Information 

To deliver your book 

  • Our AI reviews your photos, selects the best 400–500 from your chosen period, and applies light edits (brightness, contrast, colour correction) 

  • Your selected and edited photos are sent to our print partner in Singapore to produce and ship your book 

  • Your name and delivery address are used to fulfil and track your order 

 

To run and improve our service 

  • Process payments and manage your account 

  • Send order confirmations, shipping updates, and customer support messages 

  • Improve our AI using anonymised, aggregated data only, your identifiable photos are never used for model training 

 

  We do not use your photos for advertising without prior consent. We do not sell your data. Ever. 

4. About Our AI and Face Detection 

Our AI analyses each photo to assess quality, composition, and variety. Part of this analysis involves detecting whether a face is present in a photo, for example, to ensure portrait photos are not excluded from your selection. 

What this means in practice: 

  • The AI detects the presence and position of faces for composition and quality assessment 

  • It does not identify who those faces belong to 

  • It does not create biometric templates, facial recognition profiles, or any data that could link a face to an identity 

  • Face-detection signals are temporary and deleted when your photos are deleted 

 

Before printing, a Wild Tales team member carries out a brief quality review of your AI-selected photos. This review has two purposes only: to identify any explicit or offensive content that should be excluded, and to confirm the overall selection meets our quality standards. The reviewer sees only the photos selected for your book, not your full photo library. Access is logged, team members are bound by strict confidentiality obligations, and photos are not used for any other purpose. mated processing. Before we go to print, you have the opportunity to review the AI's selection and make changes. If you prefer a human review, contact us at hello@wildtalesjournals.com    . 

 

5. Who We Share Your Information With 

We share your information only where necessary to deliver our service: 

 

Third party 

Purpose and what is shared 

Applied Colours Pte Ltd (Singapore) 

Our print partner — receives your selected and edited photos to produce and ship your book 

Cloud infrastructure (e.g. AWS) 

Stores your photos securely during processing 

Payment processor (e.g. Stripe) 

Processes your payment; only the data required to complete the transaction is shared 

Analytics tools 

Receives anonymised usage data only — no photos are shared 

 

All third-party partners are required to protect your data to standards equivalent to ours and to use it only for the specified purpose. 

Our print partner is based in Singapore. Singapore's Personal Data Protection Act (PDPA) applies to their handling of your photos. We have a Data Processing Agreement in place with them governing how your photos are handled and deleted after printing. 

We do not sell or rent your personal information. 

 

6. International Transfers 

Your photos will be transferred to Singapore for printing. Singapore is not currently on the list of countries Australia formally recognises as having equivalent privacy protections. By using our service, you consent to this transfer. We manage this risk by: 

  • Maintaining a Data Processing Agreement with our Singapore print partner 

  • Requiring deletion of your photos from their systems within 14 days of dispatch 

  • Conducting due diligence on their data security practices 

 

If you are located in the EU or UK, this transfer is governed by appropriate safeguards including standard contractual clauses. 

 

7. How Long We Keep Your Data 

 

Data 

How long we keep it 

Original photos 

Deleted within 30 days of your book being dispatched 

AI-selected and edited photos 

Deleted within 24 months of your book being dispatched 

AI composition signals (non-biometric) 

Deleted with the photos 

Order and account information 

7 years (legal and tax compliance) 

Delivery address 

Deleted 24 months after your last order 

Marketing preferences 

Until you withdraw consent or close your account 

 

You can request deletion of your account and all associated data at any time — see Section 9. We may need to retain certain records for legal compliance even after a deletion request. 

 

8. Photos of Minors 

Our books often contain photos of minors. We treat those photos with extra care: 

  • Photos of children are used only to produce your book 

  • Our AI detects faces for composition purposes only — it does not identify or profile anyone, including children 

  • Access to photos is restricted to authorised staff and our print partner, only as needed 

 

You are responsible for ensuring you have the right to share photos of other people, including children, with us. 

Our service is not directed at children under 16. We do not knowingly collect personal information directly from children. If a child has created an account without parental consent, contact us and we will delete it promptly. 

 

9. Security 

  • Encryption in transit (TLS/HTTPS) and at rest 

  • Strict access controls — only authorised personnel can access your photos 

  • Regular security reviews 

 

If we experience a data breach that affects your information, we will notify you and, where required, the Office of the Australian Information Commissioner (OAIC) within 30 days of becoming aware of it. 

 

10. Your Rights 

 

Right 

What it means 

Access 

Request a copy of the personal data we hold about you 

Correction 

Ask us to correct inaccurate or incomplete information 

Deletion 

Ask us to delete your data 

Restriction 

Ask us to limit processing in certain circumstances 

Portability 

Receive a copy of your data in a portable format 

Object 

Object to processing based on legitimate interests 

Withdraw consent 

Withdraw consent at any time without affecting prior processing 

 

To exercise any of these rights, email: hello@wildtalesjournals.com. We respond within 30 days. 

 

Australian Privacy Act 

We comply with the Australian Privacy Principles (APPs). You can lodge a complaint with the OAIC at www.oaic.gov.au if you believe we have mishandled your personal information. Please contact us first so we can try to resolve it directly. 

 

GDPR (European users) 

Our lawful basis for processing your photos is performance of a contract. For marketing, we rely on consent. You can also lodge a complaint with your local data protection authority. 

 

CCPA (California users) 

You have the right to know what data we collect, request deletion, and opt out of the sale of personal information. We do not sell personal information. 

 

11. Cookies 

The Website and Services may use 'cookies' and other technologies such as pixel tags and web beacons. These technologies help us better understand user behaviour, personalise your user experience, tell us which parts of our Website people have visited, and facilitate and measure the effectiveness of advertisements. We treat information collected by cookies and other technologies as personal information.  We use the following types of cookies: 

Strictly necessary cookies These are cookies that are required for the essential operation of our Websites such as to authenticate users and prevent fraudulent use 

Statistical cookies These allow us to recognise and count the number of visitors and to see how visitors move around our Website when they are using it. This helps us to improve the way our Website works, for example, by ensuring that users are finding what they are looking for easily 

Preference cookies These are used to recognise you when you return to our Website. This enables us to personalize our content for you, greet you by name and remember your preferences (for example, your choice of language or region) 
 
The cookies we use are designed to help you get the most from our Websites but if you do not wish to receive cookies, you can change your cookie settings via the My Account page. Please note that if you choose not to accept cookies you will not be able to make full use of the Website. 

 

12. Third party providers 

This Website may contain hyperlinks to websites operated by third parties. We are not responsible for the content of such websites, or the way those websites collect, store, use, and distribute any personal information you make available through your use of those third party websites. When you visit third party websites from hyperlinks displayed on this Website, we encourage you to review the privacy statements and other terms of those websites to understand how the personal information you provide may be collected, stored, used and distributed by those third parties. 

13. Marketing and electronic messages 

There may be times when we may ask whether you would like to receive communications and to be kept up to date on new product information, news and upcoming events. Agreeing to accept such communications is optional. If you change your mind, you can opt out anytime.  

We may also from time to time send important notices, such as communications about orders, purchases and changes to our Terms and policies. Because this information is important to your interaction with Wild Tales you may not opt out of receiving these communications. 

14. Changes to This Policy 

We reserve the right to update or amend this Privacy Policy at any time. If we make any material changes, the amended Privacy Policy will be emailed to existing Account holders and in any event will take effect once published on this Website. If you continue to use this Website or if you make any personal information available to us after we post an updated or amended Privacy Policy on our Website, this will indicate your acceptance of any such changes. 

 

13. Contact Us 

Wild Tales Journals: Email: hello@wildtalesjournals.com     

 

You also have the right to lodge a complaint with the Office of the Australian Information Commissioner (OAIC): www.oaic.gov.au.